using System.Text.RegularExpressions;
public static void Main()
string pattern = @"&(?!(lt;|gt;))";
string substitution = "ABC";
string input = @"<ali>ulaşabilirsiniz\.<br>Kapatma &aliatay & test 01</ali>";
RegexOptions options = RegexOptions.Multiline;
Regex regex = new Regex(pattern, options);
string result = regex.Replace(input, substitution);
Console.WriteLine(input);
Console.WriteLine(result);