Imports System.Text.RegularExpressions
Dim original As String = "aaaaaaaaaa""aaaa""aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa""aaaaaaaaaa""aaaaaaaaaaaaa"
For Each match As Match In Regex.Matches(original, """[A-z].*?""", RegexOptions.IgnoreCase)
Dim valorEncontrado As String = match.Value.Replace("""", String.Empty)
Dim novoValor As String = New String("b"c, valorEncontrado.Length)
original = original.Replace(match.Value, """" + novoValor + """")
Console.WriteLine(original)